A surprising amount of SEO work stalls after the analysis is already done.
The team has a report. It has a list of recommendations. It may even agree on the broad direction. But the next step is still fuzzy. What exactly gets done this week? Which page comes first? Who owns the work? What counts as done? What should be reviewed again next month? Without an action plan, the insights stay trapped in the report and the project loses momentum before execution really begins.